I was contracted to build this 68 page print and digital magazine from scratch. It began as a way of generating buzz, brand awareness in Nutrabolics' distribution chain, and promoting products in a unique format.
Starting by consulting with Transcontinental printers about paper substrate and pricing, we arrived at the 68 page format. I then began the process of building out the content plan, contracting writer talent, and blocking out a design framework.
Throughout the process I personally executed the entirety of the design layout and art direction, along with the editorial responsibilities of managing the outsourced talent, as well as contributing a handful of my own solo or collaboration pieces.
