Breakwater Site UI/UX Design

Re-anchoring a whimsical east coast cannabis brand.

THE CHALLENGE

        • Take a small East coast cannabis start-up from Halifax and elevate it's brand ID and expression.

 


THE APPROACH

        • Taking inspiration from the rugged coastlines of Nova Scotia, a marine-themed colour palette, and the liquid dispensing flow of the brand's flagship water soluble cannabis drops a website was built to provide the user with an immersive experience. A site wide animated water header banner that moves with mouse/finger movements served as an anchor to an elevated brand / product expression.
        • Themed myelar bag packaging and GS1 product images were developed for THC and CBD varieties.

 

     



    THE WIN

          • The brand's look has been well received and is a dramatic update to it's previous amateur look. It can now enter the market as a professional looking competitor brand.

     




    Kazoo Brand Launch

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